Ethics
15+ years of Experience Breeding Bulldogs
We believe it is necessary to create transparent, moral guard-rails to protect breeding integrity. Many a breeder has gone astray without ethical guidance. While ethics can be subjective, we believe in holding ourselves accountable with transparent standards.
Bred for Health
–We believe the bulldog breed is in an existential crisis.
Worldwide attention is growing toward the health issues that plague the breed. Recent clinical studies have highlighted the high inbreeding coefficients and breathing issues within the breed. We feel that the breed is in need of modification in the USA. The breed has suffered at the hands of both show breeders and the unhealthy breed standard required to win and backyard breeders focusing solely on rare colors and overdone nose ropes. While there can certainly be varying opinions on Bulldog aesthetic, it is time for the Bulldog community to focus on health and be willing to modify the breed standard that has brought so many health issues to the breed the past 30 years.
Preserving the Bulldog’s Family Friendly Temperament
–Families are drawn to the English Bulldog breed because of its unique combination of laid-back demeanor, gentle affection, and quirky humor.
We are committed to preserving these behavior traits. Many “alternative” bulldog breeds suffer from increased prey drive and aggression and struggle to gain traction within the general public because of this.
The English Bulldog must always be recognized as the ultimate family dog.
Sanctity of Life
–We will do everything we can to sustain life in a responsible and ethical manner.
We believe there is a sacred responsibility amongst those who bring life into this world. We are committed to preserving and protecting the pups that have been put into our care. This means we never give up on life. We reject breeder culture that often euthanizes cleft palate, water pup or deaf puppies.
Lifetime Commitment = Zero Shelter Pups
-Life should not be created without assuming a level of responsibility for it.
From birth to death, we are committed to providing a safety net of care for our pups. This responsibility extends throughout the life of our dogs. We are committed to providing a safety net of care for all of our adult dogs. At any point in their life, we will take back and care for one of our dogs if an adopter can no longer do so. One of our long-lasting goals is to never have one of our dogs in a shelter. Ethical breeding should be a closed loop – thus eliminating the need for shelters.
Adopter Support
–We are committed to supporting our adopters through bulldog specific expertise and information to the best of our abilities. We recognize we have a unique opportunity to be an advocate for the breed through our adopters.
We do not believe in “selling puppies” but rather view our calling as a mission to serve and support our Bruiser Bulldog family with nutritional, behavioral, and health related advice.
Colorblind Breeding
–We are committed to making breeding decisions without bias on color – instead prioritizing the structure, health characteristics, and temperament of each individual bulldog.
Specific bulldog colors will neither be favored or rejected, rather viewed as genetic information that makes up the Bulldog breed.
There has been much debate and stigma related to the rise of rare colors into the English Bulldog breed. On a personal level, we have been conflicted on our approach to this issue. We appreciated the tradition of the breed. History and precedent should most often be honored as they create stability and order. For many years we rejected the rise of rare colors, citing mostly greed and capitalism as the primary motives for their popularity – a position we still hold to.
Given our commitment to health and genetic research, rare colors were a distraction we were not interested in. While we still condemn the practice of color breeding – breeding decisions based on producing a specific color. Our view of the rare color bulldog as potential breeding genetics has changed over time for two primary reasons: desirable phenotype characteristics and advancements in genetic studies by major universities.
Desirable Characteristics. We first noticed that many (not all) non-traditional color bulldogs represented the health qualities that we strive for. Non-traditional color bulldogs often carry lighter wrinkle sets, are more athletic and breathe cleaner. Through radiographs, we have learned that many have wider tracheas and suffer less from elongated soft palate issues. From DNA testing, we have found they often offer more genetic diversity and their inbreeding coefficients are statistically lower than their traditional counterparts. Most Bulldog breeders acknowledge that historical outcrossing is a likely contributor of non-traditional color – thus explaining the lower inbreeding coefficient and improved genetic diversity numbers that we have seen. Many non-traditional color bloodlines have moved farther away from show breeding standards and have benefited from it. This group of English Bulldogs still maintain their AKC purebred status and represent a large pool of genetically diverse English Bulldogs.
Clinical Studies. A couple monumental clinical studies have supported the inclusion of non-traditional colors as a means of maintaining genetic diversity. The often cited 2016 study by UC Davis and Niels Pederson found the English Bulldog breed to be lacking genetic diversity and in need of health focused breeding programs or possible outcross programs. Through extensive communication with Dr. Pederson, the researcher, personally advised the breeding for longer legs, wider nostrils, and examining trachea and tongue while maintaining as much genetic diversity within the breed as possible. While he rejected rare color focused breeding practices, he encouraged utilizing all color variations within the breed to maximize genetic diversity. His insights and mentorship in regards to our breeding program remain impactful to this day.
An additional study by Purdue University in 2019 led by Dr. Kari Ekenstedt demonstrates the prevalence of hidden color gene variants within the historical genome of purebred dog breeds. The study focuses on the rigid color standards of breed show clubs insufficiently reflecting the actual genetic potential of the associated purebred breed. Purebred show clubs created color standards before science metrics were able to properly understand DNA sequencing. As our understanding of genetics improves, our acceptance of breed colors should as well. Proven science should always dictate how tradition evolves. In the case of the English Bulldog, show club standards dictate that we ignore a significant portion of the genetic information that exists in the English Bulldog pool. This approach is in direct opposition to the clinical studies that have already proven the breed needs as much genetic diversity as possible.
We believe current show breeding standards as well as color focused breeding practices are unethical and detrimental to the breed. Both parties have equally contributed to reducing the breed’s genetic diversity by selecting for physical traits that do not improve the breed’s health – while implementing diversity reducing line breeding practices. Bulldog show culture has been quick to condemn color breeding behavior while conveniently ignoring the fact that they have actively bottlenecked breed genetics by rejecting scientifically proven breed colors. Neither party is actively engaged in ethical breeding practices and does not breed for health. This type of behavior is unsustainable and will certainly result in the need for additional outcross programs if continued at the current trajectory. With that said, there is valuable genetic diversity within rare color bulldogs and many have the health characteristics that can improve the breed.
The most ethical and health focused approach is to maintain a colorblind approach to English Bulldog color. Science has proven non-traditional colors are genetically valuable and undeniably a part of the English Bulldog breed history – they should be included but not favored in breeding decisions. At Bruiser Bulldogs, each bulldog will be judged on their health and temperament characteristics alone. Further, to ensure color breeding is never incentivized in our decision making, we commit to color-blind pricing as our pups’ adoption price will only ever reflect structure and personality and never color.
Ethical Treatment of our Bulldog Moms
–Bulldog moms will never be overbred. Under-conditioned, older females are often prone to producing puppies with genetic birth defects.
We believe in waiting until the second heat cycle, typically around 18 months and never breeding a mom over 5 years of age. Moms will never be bred if their body condition does not support the pregnancy. Our vet advisor team is always consulted on breeding and retiree decisions.
Typically our moms will have puppies during year 2 and 3 and then be retired to approved homes. Our goal is to treat our mommas like loved pets while they are with us and then find approved adopter homes when they retire.
Ethical Treatment of our Bulldog Studs
-Bulldog studs will be bred whenever they want. It’s a good life 🙂
