Chocolate English Bulldog Color Guide (2024)

Chocolate English Bulldog Puppies For Sale Rare Color Guide

Who we are and why we are the authority on bulldog health issues

We have devoted the last 15 years to improving the health of the English Bulldog breed in the United States. Instead of following the current unhealthy breed standards, we set out to change the breed for the better, focusing on lighter wrinkles, slightly longer snouts and extensive health testing. Through years of dedication we have been able to significantly improve the health characteristics within our bloodlines and give hope to the breed that health improvements are possible. Along the way, we have also become thought leaders in proper bulldog training, care and behavioral studies.

Chocolate Color Basics

There are several different variations of  the chocolate color.  The chocolate color can be expressed a variety of ways which include: light chocolate, chocolate sable, dark chocolate, and chocolate tri.  One of the most common chocolate color hues is light chocolate which is often an most accurately described as an orange color.  Often light chocolate is a full body coat and does not carry the “tri” color pattern seen in dark chocolate.  dark chocolate is often described a Hershey Chocolate color and is often accompanied by lighter “tri” markings above the eyebrows, chest, and lower legs (similar to a Rottweiler marking).  While chocolate color hues can vary slightly the liver color nose confirms a true Chocolate English Bulldog.  A black nose means the Bulldog is not a true chocolate and should be described more accurately as a red coat.

Example of a Light Chocolate English Bulldog Puppy

Example of a Dark Chocolate Tri English Bulldog Puppy

Explanation of the Chocolate Color

Most dog breeders do not realize that the chocolate color in bulldogs is actually a diluted black coat.  What this means is the presence of the chocolate gene structure (bb) or (Brown/Liver) dilutes a black coat to brown.  The chocolate gene is actually a dilution gene and not an actual color gene at all.  For example, a dark chocolate bulldog puppy would first have to carry the black color gene as a base as well the the chocolate (bb) to dilute the color down.  In addition to the liver nose, DNA proof of a chocolate puppy will reveal “bb” alleles.  Parents of a chocolate offspring will contribute one of their dilution genes to their offspring: either the brown (b) gene or a non-brown (B) gene.  chocolate parents (bb) will produce only a brown (b) gene and non-brown parents (BB) will only contribute a non-brown gene (B).  The eyes of  Chocolate English Bulldog puppies for sale are often blue, gray, or light gold. 

Bruiser Bulldog’s Take on Chocolate Coats

Chocolate is one of the most common rare English Bulldog colors and has historically been a color type that we have produced here at Bruiser Bulldogs.  While the lighter chocolate color is much more common amongst our bloodlines, occasionally we have had a dark chocolate and on an even rarer occasion we have had a couple dark chocolate tri’s.  It is always important to state our position on rare colors when talking about a specific coat color like chocolate.  Here at Bruiser Bulldogs, we believe that rare colors should be exactly as advertised, rare.  We believe that breeders that intentionally build their bloodlines around rare color breeding are doing a disservice to the breed.  Rare colors are fun, but the certainly should not be the focal point of a breeding program.  We have observed many a breeder that has focused solely on rare color breeding the health and quality of their bulldogs have suffered immensely.  Instead, we believe a “color blind” approach is much more responsible.  Rare color bulldogs can certainly be healthy and should be considered within a breeding program.  Instead of specifically focusing on pairings that create rare colors, health, structure and personality should consume the decision making process.  If a rare color is produced then indeed it is a fun and special occasion, but certainly not viewed as significant to the breeding program.  Let the rare colors indeed be rare again.  

One of our chocolate studs “Bull”

If you are interested in learning more about English Bulldog Coat Colors, please feel free to check out our comprehensive color guide! Click Here 

 – Fawn English Bulldog Color Guide – Click Here

 – Red English Bulldog Color Guide – Click Here

– Brindle English Bulldog Color Guide – Click Here

If you are interested in a English Bulldog Puppy and are looking for a breeder with experience and values improving the breed, Please reach out to us!

Check out our available puppies!


Greetings from the Wysongs! 

Northern Indiana based, Bruiser Bulldogs offers purebred English Bulldog Puppies for sale to loving adopters seeking to find a higher quality English Bulldog.  As English Bulldog breeders, Mitch and Erica Wysong have dedicated themselves to a lifelong journey of changing the culture and societal pressures of poor breeding practices within the English Bulldog Community.

Mitch and Erica believe in producing a healthy English Bulldog puppy first and foremost.  Through years of research and development, Bruiser Bulldogs is leading a new movement away from the overdone, wrinkled bulldog that has been long plagued by health problems. By embracing a healthier, more athletic look they are able to ensure that each and every English Bulldog Puppy for sale by Bruiser Bulldogs is supported by a platform of health tested, clean genetics.

Upon adoption, each family that takes on the responsibility of a Bruiser Bulldog enters into an active and vibrant communal family of bulldog owners.  Mitch and Erica believe it is their responsibility to provide emotional and mental support for the lifetime of each and every English Bulldog puppy they produce.  To ensure the success of every adoption, Bruiser Bulldogs will always be committed to helping  Bruiser Bulldog adopters care for their English Bulldogs to the best of their ability.

Bruiser Bulldog’s Reviews

  • I've grown up with english bulldogs my whole life. I am familiar with common and uncommon health problems they may face so when my boyfriend and I decided we were ready to adopt our own english puppy finding a reputable breeder that prioritizes health was most important to us. Erica and Mitch of Bruiser Bulldogs are just that. They are experienced, ethical and quality breeders. I was referred to them by my friend that I trust after I saw their gorgeous healthy puppy. Our Puppy Primrose is the light of our lives! Bruisers was there to assist us every step of the way. We would highly recommend Bruisers Bulldogs to anyone looking for their own happy, healthy pup!

    Leah H. Avatar
    Leah H.
  • We, like many of the other people who found Bruisers, did a lot of research to find a responsible breeder, especially since English Bulldogs can have health issues and because there is a trend now for "trendy" bulldogs (blue, etc.) which have even more health issues. We were lucky to have come across Bruiser Bulldogs and even more so the fact that they were near our family and hometown made it even better. We have had Clementine (Callie) for four months now, and she is a wonderful dog. Her personality is amazing, and I think part of it is breeding and the other part is Erika and her family lovingly raising the puppies in their home with plenty of attention and snuggles. I also was impressed that, rather than send the puppies out right at 8 weeks, Erika kept ours for a few extra weeks because she was tiny and not read to leave her mom yet. It's that care that differentiates Bruisers from other breeders.

    Emily R. Avatar
    Emily R.
  • We found Bruiser Bulldogs after researching healthy breeding line for bulldog puppies. Erica was easy to work with thru the entire process from application to adopting and now beyond as we host our new family member, Chief. Her on-call support and willingness to provide open, honest advice to all of our questions and concerns continues to be appreciated. We would highly recommend Bruiser Bulldogs to anyone looking for an English Bulldog to join their family.

    Elizabeth W. Avatar
    Elizabeth W.
  • Lady L. Avatar
    Lady L.
  • Bruiser Bulldogs are 5-star breeders! They are experienced, responsive and knowledgeable about all things bulldog related. They went above and beyond for us and are truly dedicated to all of their pups! We love our little girl so much and would recommend Bruiser to anyone looking for a healthy beautiful bully.

    Jonathan E. Avatar
    Jonathan E.
  • Bruiser Bulldogs is a 5-star breeder in every way. Erica and Mitch are trustworthy, excellent communicators, fair, passionate, and produce the best bulldogs.We were at the top of the waiting list for months and Erica reached out every litter to see if we were finally ready for a bulldog. When we were, she was very easy to work with. Her knowledge on bulldogs is outstanding. We had many questions on the process and she always knew what was best for the puppy.We've had Penny (formerly Blair) for two months and she is very healthy, energetic, playful, and sweet. She is great with other people and dogs. We are so happy with our pup.When we are ready for bulldog #2, we will only consider Bruiser Bulldogs.

    Mitch C. Avatar
    Mitch C.
  • We waited a while to write this review so that we had a better sense for the overall health of our Bruiser Bulldog “Bowser”. Bowser was born April 2020 and is an integral part of our family. When we were first exploring English Bulldog breeders our biggest concern was the overall health of the dogs. We decided to work with Erica at Bruiser Bulldogs because we liked their focus on improving the breeds breathing abilities and the fact that the puppies are raised within her family environment before coming home with their new owners.As for Bowsers health, he’s a health energetic English Bulldog that has no problem keeping up with the kids, going on 2 mi walks and camping with us on a regular basis. Bowser also breaths clearly and our vet was impressed with his overall health from the moment we brought him home. All that said we know English Bulldogs have a predisposition to many health issues and that his current health can not predict the future. With that In mind its important to start with a breeder that open to answer any of your questions as Erica has ours, and that strongly believes in improving the breeds overall health profile.

    Adam B. Avatar
    Adam B.
  • After the loss of our first English Bulldog due to health issues it was very important for us to find a breeder who did not breed only for aesthetic but more importantly for health. My sister ended up finding Bruiser Bulldogs and we knew right away that they were the breeder for us.In September we ended up driving 9 hours to pick up two Bruiser bulldog puppies- one for my husband and I and one for my mom. Jackson and Penelope have been nothing but a joy. They are very social and very friendly to everyone they meet including kids and other dogs/animals. They are both very athletic and healthy. They are also HUGE snugglers and always want to be with you. It is an absolute pleasure having these two bullies in our lives! My sister and her fiancé also fell in love with them and now are on the waitlist themselves for a Bruiser bulldog!Erica is very knowledgeable about the breed. She is very hands on throughout the process and is just overall a kind and honest person to work with.With all that being said I cannot recommend Bruiser Bulldogs enough!

    Collyn C. Avatar
    Collyn C.
  • We fell in love with our puppy the moment we saw him. One of the reasons we chose Bruiser Bulldogs was due to the claims about breeding for health. During our first visit at our vet's office, he told us that our pup was one of the healthiest English bulldogs he had ever seen. He is healthy, happy and social. Would recommend to anyone.

    Christina S. Avatar
    Christina S.
  • What an awesome experience! We seen our dog on their website and sent them an Email. Mitch called us and personally walked us through the process and made sure we had the right dog for our family. We couldn't be happier when we picked up our dog Ramsey, Erica made sure we had everything we needed and then some. They are truly amazing people who breed truly amazing dogs!

    Jim T. Avatar
    Jim T.